Doctor Syntax & Bookseller

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Here, Thomas Rowlandson is not taking aim at picturesque tourists so much as he is mocking the picturesque tour-writer. As the popularity of picturesque tourism boomed, writers aimed to emulate the success of William Gilpin's Observations series by sketching their own picturesque scenes and expounding upon Gilpin's ideas. These travel journals eventually flooded the market for printed literature, frustrating readers and booksellers alike.